Be aware that ByteDance enables marketers to focus on TikTok adverts to people aged 13 and above through its promotion applications, but these equipment only clearly show viewers data for users aged eighteen and above.

Go world-wide: see how Hong Kong’s present-day “state of digital” compares with connectivity in other international locations by looking at our flagship Digital 2024 World Overview Report, which includes hundreds of slides of global digital data, and our in-depth analysis of what these figures may indicate for yourself.

Even so the clear distortions that regularly appear in X’s inferred gender data could be thanks largely on the significant amount of “non-human” accounts that characteristic in X’s Lively user data (e.

Even so, please Observe that the figures released in X’s organizing resources appear to be liable to substantial fluctuation – even in excess of limited periods of time – and these anomalies may possibly affect the reliability and representativeness of this transformation data.

Being a result, adjustments in advert arrive at may not essentially reveal any adjust inside the System’s All round person foundation.

“Estimated viewers size will not be a proxy for every month or every day active consumers, or for engagement. Estimates aren’t intended to match populace, census estimates or other sources, and could vary based on components like the quantity of accounts across Meta systems anyone has, the number of momentary visitors are in a selected geographic site at a offered time, and Meta consumer-documented demographics.”

Having said that, Be aware that LinkedIn’s promoting instruments publish viewers achieve data depending on overall registered users, as opposed to the every month Lively people that sort The idea in the ad reach figures posted by most other social media marketing platforms.

In the meantime, TikTok’s ad arrive at in Hong Kong was akin to one.0 p.c on the local Online person foundation in the beginning of your year, irrespective of age.

You’ll also come across the complete Digital 2024 report for Hong Kong during the “full report” segment under, but we’ll start by taking a look within the important headline numbers for Hong Kong this yr.

Observe: Google’s advertising sources only publish audience gender data for “woman” and check here “male” customers.

▶ On the lookout for much more Instagram stats? Click this link to take a look at our in-depth Instagram data For each and every place in the world.

Dig further: for the latest insights into Net adoption and use world wide, abide by our frequent Worldwide Statshot reports.

If you'd like to check no matter whether this is our most up-to-day report for Hong Kong, or in case you’re searching for data on digital developments and behaviours in Hong Kong for preceding years, you will find DataReportal’s full assortment of studies on Hong Kong by clicking below.

However, Be aware that Many of us worldwide make full use of multiple cellular connection – by way of example, they may have one particular connection for private use, and An additional a single for operate – so it’s not unusual for mobile relationship figures to appreciably exceed figures for whole population.